Many web site owners feel that they do not have the knowledge or skills to write their own web site content but

• do not want to spend money on a copywriter
• do not want to use other people's articles that may not be totally applicable to their sites

or for any number of reasons would like to get content that they can legally adapt and modify for their sites.

Steven Wagenheim is a successful Internet marketer whose income comes from writing on the Internet; writing articles, writing web copy, writing sales pages, writing on forums ....

Jacob Nielsen, reknowned usability consultant, has done extensive research on web site usability and his articles on Writing for the web is a great resource for anyone who wants to improve their web site copy and content.

The essays and reports on writing for the web include:

When most people open a newspaper, they look for the most interesting, bold and colourful images on the page. There is no time to read a whole newspaper from cover to cover, just as there is no time to read every single word on a web page, especially if it is really full of text.

Readers today are generally referred to as "scanners" because that is what they do. They scan the page looking for the most interesting item on the page, which often makes the contents obsolete.

This is a great difficulty for people in the content industry because it means that we have to write sensational, catchy and often clichéd stories. This is where the design of a page becomes crucial, both in the print and Internet industries.

More is not always better .