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Jakob Nielsen's Writing for the Web |
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Written by Administrator
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- How users read on the Web [read this one first]
- How little do users read?  users spend 4.4 seconds for every extra 100 words on a page
- F-shaped pattern for reading web content, as seen in eyetracking studies
- Eyetracking of people reading email newsletters
- Low-literacy users exhibit different behaviors
- PR and press releases on corporate websites (75 design guidelines based on usability studies of how journalists visit company sites)
- Writing style for print vs. Web
- Blah-blah text: Keep, cut, or kill?
- Email newsletters (165 design guidelines: scannability even more important than for websites)
- Writing transactional email and confirmation messages
- Teenagers on the Web: poor reading skills and low patience levels mean that text has to be ultra-concise for teens and that more information must be communicated in images
- Tagline blues: what's the site about?
- Passive voice is redeemed for Web headings
- Use old keywords when writing to be found by search users
- Show numbers as numerals when writing for online readers
- Microcontent: writing headlines, page titles, and email subject lines
- Company name first in microcontent? Sometimes!
- Long vs. short articles as content strategy
- how to write inverted pyramids in cyberspace
- Information pollution
- Intranet usability, including guidelines for intranet content, news on intranets, HR manuals, and how to present information about projects, teams, and individuals on intranets
- Full paper documenting the original research from 1997 (long): Concise, SCANNABLE, and Objective: How to Write for the Web (unfortunately this paper was written for print and not online)
- Case study: Applying Writing Guidelines to Web Pages improved usability by 159% when rewriting sample pages from a popular website
Please note: not all the reports or essays are free.
Writing for the web
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