Web Writing 101: The Basic Course consists of lessons geared to individuals looking to get into the copywriting game.  (If you’re a company that needs industry-specific training for your marketing department, we offer a service that tailors the basic course to your needs. Our team includes experienced technical writers who can do anything from modify a few pages in the original course to author a manual for your copywriters, complete with templates and a style guide. Contact us for pricing.)

Some of the lessons from Web Writing 101: The Basic Course…

• Grammar Matters: Web Copy Isn’t All Tweets And Giggles
• What a Blog Wants, What a Blog Needs…
• Is Web Writing Still Relevant? Why a Bot Will Never Replace You

The book also includes templates for blog and social media posts, and query letters (for individuals), as well as writing prompts to get your mind generating copy and your fingers transcribing it. (Sample answers are given for comparison.)